5 Types of different Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of digital marketing that involves increasing visibility in search engine results pages (SERPs). There are several types of SEM, including:

Search Engine Optimization (SEO)

It is the process of improving the quality and quantity of web traffic by increasing the visibility of a website or a web page in a search engine's organic search results. SEO agencies in India uses various strategies that involves optimizing a website's content, structure, and HTML code to make it more attractive to search engines and improve its ranking in search results.

Search engines use different complex algorithms to determine which websites to show in their search results, and SEO aims to optimize websites and pages to meet search engines' criteria. SEO involves several techniques, such as keyword research, on-page optimization, link building, content creation, and technical optimization.

Keyword research involves identifying the main keywords and phrases people use to search for products or services related to a website's content. On-page optimization involves optimizing the website's content, meta tags, meta description and other elements to make it more relevant to search engines.

Link building involves creating backlinks to a website from other high-quality websites, which helps to increase its authority and ranking in search results. Content creation consists of high-quality, informative, and engaging content that people will find valuable and shareable.

Technical optimization involves improving the website's structure, speed, and security to make it easier for search engines to crawl and index it. This includes optimizing the website's HTML code, implementing schema markup, improving site speed, and ensuring the website is mobile-friendly.

Pay-per-click advertising (PPC)

Pay-per-click (PPC) advertising is a digital marketing approach in which advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages (SERPs), social media platforms, and other websites, and they are designed to target specific keywords, interests, or demographics.

In this type of advertising, the PPC agencies bids on good keywords that they want their ads to appear. The bid amount and other factors like the ad's relevance and quality score determine the ad's position on the search engine results page.

PPC advertising can be highly effective because it will allow advertisers to target particular audiences and track the results of their campaigns in real time. By analyzing data on ad performance, advertisers can optimize their campaigns to improve their return on investment (ROI) and drive more conversions.

Local SEO

Local search SEO optimizes a business's online presence to rank higher in local search results. Local search marketing aims to help local customers find a company when looking for a particular product or service.

Local SEO combines techniques, including optimizing a business's website, creating and optimizing a Google My Business profile, managing online reviews, building local citations, and more. By implementing these techniques, a business can improve its visibility in local search results and attract more local customers.

Some of the benefits of local search marketing include the following:

Increased visibility in local search results

Higher search engine rankings

Improved online reputation

Increased traffic to a business's website

Higher conversion rates

Increased sales and revenue

Local SEO can be a powerful tool for small businesses looking to grow and expand their

customer base in their local area.

Mobile search advertising

Mobile search advertising is related to displaying ads to users searching for information on a mobile device, such as a smartphone or tablet. This type of advertising is typically delivered through search engine results pages (SERPs), where ads are displayed at the top or bottom of the page in response to a user's search query.

There are many types of mobile search ads, like text, image, and video ads. Text ads are the most common type of mobile search ad and typically appear as a headline and short description in search results. Image and video ads can be more visually engaging and may include product images or promotional videos to get the user's attention.

Mobile search advertising is typically managed through a self-service platform the search engine provides, such as Google Ads or Bing Ads. Advertisers can set up campaigns, choose their target audience and keywords, and set a budget for their ads. They can also track the performance of their ads in real time and adjust their strategy based on the results.

Display advertising

Display advertising is a form of online advertising that uses visual content, such as images, videos, or graphics, to promote a product, service, or brand on websites, social media platforms, or mobile apps. Display ads are typically placed in specific areas of a website or app, such as the header, sidebar, or footer. They can come in different sizes and formats, including banners, pop-ups, interstitials, and native ads.

Display advertising can be targeted to specific audiences based on factors such as demographic information, interests, browsing behavior, or location. However, it is vital to create visually appealing and engaging ads that capture the target audience's attention and align with the overall marketing strategy.

The leading digital marketing agencies in India are consistently using innovative SEM tactics to offer the desired outcomes for clients.